Search engines usually emphasise one way links when they rank websites. Each link that is made to your own site is similar to a vote and thus the more votes one is able to accumulate, the higher the ranking will be.
Below is key information that is based specifically on the link building process and strategies that will help you with your SEO link building.
These are the fundamentals of the process;
Basically, a link helps one to navigate through different web pages. An 'internal link' -one that is within one website. What is referred to as 'external link' will allow you to easily navigate from a webpage to a different one on another website. 'Back linking' allows your site to be linked from a different website.
There are four different types when SEO link building:
URL Link – this link also is a url.
Text Links – when a word or a phrase you click on will link you to a specific webpage.
Image Links – these are images that will connect you to a different webpage.
Dynamic Links –will allow you to navigate through websites and are written in JavaScript. ‘Extra codes’ allow them to perform certain specific functions.
What is important is to recognize these link types, even when unfamiliar with the web design process and programming processes. You’d rather recognise the codes than memorise them.
Links are able to provide navigation for humans visiting your site and also for what are known as ‘spiders’ :which are computer program that gathers information from different websites. Spiders visit so as to 'index’ the website. They are able to gather information that may be relevant, about your site so as to list and rank it within their search engine results.
When ‘spiders’ index your personal website, through links they are able to navigate web pages. Search engines are unable to follow 'dynamic links' rather than follow html links.
Two different types of links that one is likely to find are; one-way links – another website links with your site, and reciprocal links – a website will link itself to yours and you will in turn link your site back. The former are usually most valuable.
Building links always takes time and if you are able to focus specifically on finding 'high-quality links’, chances are you will get a bigger return on an investment you make. A good quality link will increase your Page Reputation, and links will positively affect your page ranking. To get high rankings on your website, obtain links for targeted keywords. It is important to start with keyword Research.
If you are a working on a website that focuses mainly on “eco tourism” for instance, then it is imperative that you do ‘keyword research’ and make sure you have an idea of which keyword you are looking for. You must always ensure that your page has been optimized for the keyword you are aiming for. If you are creating one way links that lead to you own website but the links have what is referred to as ‘anchor text’ which doesn't appear on your webpage, you will be wasting a lot of your time.
A site with less one way links but much higher on-page optimization will likely rank higher. It is important for one to create a number of one way that have similar anchor text which has the same keywords, whether primary or secondary, that your webpage that would have been optimized for.
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